E-commerce Manager
Location: Trafford Park, Manchester
Reporting to: Head of E-commerce
About The Fragrance Shop
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. With over 220 stores nationwide and a fast-growing digital presence, we make luxury and mainstream fragrances accessible to all. As we enter a major phase of digital growth — including the launch of a brand-new Shopify site and international E-commerce expansion — we’re looking for a commercially sharp, data-driven E-commerce Manager to help shape the future of our online business.
Why You’ll Love Working Here
- Vibrant, modern HQ in Trafford Park with free parking and excellent transport links
- Free onsite gym — perfect for pre- or post-work workouts
- Generous staff discounts on a huge range of fragrances
- Collaborative and fast-paced culture with space to own and drive digital initiatives
- Real career progression and development within a growing E-commerce function
The Role
This is a high-impact role in our digital team, responsible for E-commerce trading, customer experience, and digital innovation. You’ll manage the day-to-day performance of our E-commerce site and app — while playing a key role in launching our new Shopify site and international E-commerce presence from a trading and merchandising perspective.
You’ll also manage a team of two E-commerce Executives and work closely with both internal teams and external brand suppliers — ensuring online campaigns, content, and product launches are delivered with commercial and operational excellence.
Key Responsibilities:
Website & Platform Management
- Manage the daily performance and trading of our ecommerce site
- Play a key role in launching the new Shopify platform — contributing to setup, structure, merchandising and onsite journey
- Oversee content updates, campaigns and promotional activity to support brand and sales goals
- Maintain accuracy of product data, pricing, and availability across the site
- Trading & Performance
- Own and execute the ecommerce trading calendar to deliver against KPIs — revenue, AOV, CVR, margin
- Use data tools (GA4, Shopify Analytics, Looker Studio) to make insight-led decisions
- Share brand and category performance reports with internal and external stakeholders
- Support the setup and execution of our international ecommerce rollout
- App & Digital Experience
- Manage app content, journeys and promotional execution
- Partner with CRM to drive app engagement, loyalty, and lifecycle value
- Monitor app analytics and implement features to improve retention and conversion
- Customer Experience & Innovation
- Drive continuous improvement of the onsite journey — optimising product presentation, navigation and storytelling
- Champion new fulfilment options and commercial innovations (e.g. same-day delivery, marketplaces)
- Ensure the ecommerce experience reflects The Fragrance Shop’s brand tone and customer expectations
- Cross-Functional Collaboration
- Buying & Merchandising: Align on assortment, pricing, stock availability and brand strategy
- Marketing & CRM: Work closely to activate campaigns, promotions, and content across all customer touchpoints
- Tech & Product: Brief and test onsite improvements; ensure smooth site functionality and performance
- Warehouse & Operations: Collaborate to plan for order volumes, fulfilment innovations, and seasonal peaks
- Brand Suppliers: Act as a key point of contact for brand partners — coordinating campaigns, content, and promotions on a daily basis
Leadership
- Manage and develop a team of two E-commerce Executives — offering coaching, direction, and hands-on support
- Lead team trading reviews and ensure alignment on performance targets and campaign execution
- Be a core stakeholder in E-commerce strategy — contributing ideas, testing new approaches, and helping set the long-term vision
What You’ll Bring
- Strong E-commerce trading experience — ideally in a retail or consumer product environment
- Hands-on expertise with Shopify — including site trading, content management, and contributing to builds or replatforming projects
- Commercial mindset with experience delivering results across AOV, CVR, margin, bounce rate, and revenue
- Data-literate and confident using tools like GA4, Looker Studio and Shopify Analytics
- Proven ability to work across teams and manage external partners or suppliers
- People leadership experience, with a desire to coach and develop team members
- Detail-oriented, highly organised, and thrives in a fast-paced, collaborative environment
Equal Opportunities Statement
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.