Area Manager - Merseyside/Lancashire/N Wales/Ireland

Location Liverpool
Job type: Permanent
Job ref: 004682
Published: 18 days ago

The Fragrance Shop are now recruiting for an Area Manager to cover the Merseyside/Lancashire/N Wales and Ireland area to join the growing team. Working at the UK’s largest independent fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs. You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience.

The purpose of an Area Manager is to take full responsibility for the performance of all stores within a designated area. This involves responsibility and ownership for the Store Management team within an area, by inspiring, engaging and delivering upon our company values, sales & KPI’s. A Fragrance Shop Area Manager is also responsible for driving the achievement of all key performance indicators in stores, namely; sales and service, people, cost control, compliance and commerciality in order to achieve success in all performance related measures.


The success of the role is achieved by:

  • Working closely with Regional Director and stakeholders across the business to ensure key performance indicators are aligned with The Fragrance Shop business strategy and values.
  • Conducting engaging store visits on a monthly basis to achieve compliant store standards and effective action plans on how to improve overall performance.
  • Encouraging store teams to exceed customer service standards, demonstrating a customer first mentality, driving customer loyalty and retention.
  • Actively looking for ways to reduce cost for the business in order to maximise on profit.
  • Consistently driving high levels of operational excellence across the area.
  • Ensuring all internal security and controllable cost measures are adhered to in order to protect profit within your area.
  • Coaching and developing store management in order to optimise performance across the area and work towards succession planning for the whole area.
  • Effectively manage all area recruitment.
  • Ensure stores within area adhere to all company policy & procedures.


In order to be successful you will need:

  • A strong business acumen.
  • A proven track record of commercial success.
  • A proven track record of overseeing a team of successful performers
  • The ability to produce accurate data and provide excellent data analysis, including analysing and rectifying performance trends.
  • Proficient in Microsoft Outlook, Word, Excel and PowerPoint.
  • People coaching/development skills.
  • Sound retail experience operating ideally at area level, preferably in the fragrance/beauty industry.
  • A confident individual with good presentation skills and the ability to communicate with professionalism and gravitas at all times.
  • Ability to meet set business objectives and work at both an operational and strategic level.
  • Quality sales experience with the ability to effectively coach and train individuals to exceed daily targets.
  • Ability to work collaboratively in a fast-paced and entrepreneurial environment.
  • Flexible approach with the ability to adapt to change.