Paid Social Manager

Location Manchester
Discipline: E-Commerce
Job type: Permanent
Job ref: 006942
Published: about 21 hours ago

A bit about us: Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a Paid Social Manager to join the team and be part of a growing and vibrant brand.
 

Why you’ll love working here:

*       Enjoy work-life balance with our flexible working scheme - including working from home allowance, duvet days and the choice to flex your working hours

*       Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking

*       No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time

*       Generous staff discounts on a wide range of fabulous fragrances

*       Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space

 

The role: We are seeking a Paid Social Manager to join our fast-growing Digital team. This is a fantastic opportunity to own and shape our Paid Social strategy, driving customer acquisition and brand engagement across Meta, TikTok, and Snapchat. You’ll have the freedom to innovate and deliver performance-driven campaigns while collaborating with our wider marketing team to create a seamless omnichannel experience.

You will be part of a growing team which is being built on the back of huge and continued success. You will have the backing of the wider marketing team to make and shape the digital marketing strategy with growth at the heart of everything you do. We are looking for the right person to really take this role and make it their own!

 

What you’ll be doing: 

 

*       Own the Paid Social strategy across Meta, TikTok & Snapchat.

*       Manage budgets, bids, targeting, and audience segmentation to maximise ROAS.

*       Develop and execute paid social campaigns for key product launches, promotions, and brand initiatives.

*       Brief and oversee creative content for social campaigns to ensure alignment with brand objectives.

*       Monitor and optimise campaign performance through A/B testing and data insights.

*       Report weekly and monthly on KPIs such as ROAS, CTR, CPM, CPCs, and conversions.

*       Stay ahead of emerging trends and platform updates to keep our strategy innovative.

*       Collaborate with Ecom, Marketing, CRM, SEO, and Paid Search teams for integrated campaigns.

*       Work with our brand partners to run successful campaigns

 

What you’ll bring:

Due to the specific skills and experience that we require candidates to have for this position, we will only be able to proceed forward with candidates who match our essential requirements stated below:

*       Proven experience managing Paid Social campaigns in-house or agency-side.

*       Strong analytical skills with experience using Meta Ads Manager, TikTok Ads Manager, GA4, and Looker Studio.

*       Deep understanding of performance optimisation, creative best practices, and audience targeting.

*       Excellent communication skills with the ability to influence and collaborate across teams.

*       Experience in retail or a fast-paced eCommerce environment is preferred.

 
 

How to apply:

Simply upload your CV via our careers page.

Join us now and help shape the future of fragrance retail!

 

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.   

Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.