Job title: Head of Growth — Subscription
Reports to: Digital Director
Location: Manchester, Trafford Park Office
About Scentaddict:
Scentaddict is the UK's leading fragrance subscription platform, part of The Fragrance Shop group. Every month, subscribers receive a curated designer fragrance sample — chosen by them, delivered to their door. With a growing subscriber base and ambitious plans for expansion, we are now looking for a commercially minded, data-driven growth leader to own and drive the Scentaddict strategy.
The Role:
This is a newly created, pivotal role at the heart of Scentaddict's next phase of growth. As Head of Growth — Subscription, you will own the full subscriber growth and retention strategy, acting as the primary stakeholder feeding directly into the Digital Director.
You will work cross-functionally across digital marketing, technology and store teams — translating data and insight into clear strategies that drive subscriber acquisition, improve retention.
Key Responsibilities
Growth Strategy:
Own and drive the end-to-end Scentaddict subscriber growth strategy.
Set clear KPIs for acquisition, retention, lapsed recovery and LTV.
Build and manage the P&L for subscriber growth — modelling discount levels, payback periods and break-even scenarios.
Identify and act on competitive threats (e.g. pricing, new entrants) with structured commercial responses.
Digital Marketing:
Define the growth strategy across all digital marketing channels — working closely with the existing channel teams (PPC, paid social, affiliates, CRM) to align activity behind subscriber acquisition and retention goals.
Act as the strategic lead feeding into all channel teams — you will not run campaigns yourself, but you will set the direction, hold teams accountable to subscriber growth outcomes, and ensure all activity is aligned to the Scentaddict strategy.
CRM & Retention:
Own the CRM strategy for Scentaddict — working closely with the CRM team to brief, develop and optimise subscriber lifecycle flows for onboarding, retention, win-back and up sell.
Develop and own the monthly scent review programme — briefing the relevant teams on implementation and using the resulting data to reduce churn and improve personalisation.
Data & Brand Partnerships:
Build out Scentaddict's customer data capability — turning subscriber behaviour into actionable insight.
Develop the brand partnership proposition — providing fragrance brands with rich demographic and preference data.
Identify commercial opportunities to monetise data insight as a product in its own right.
What We're Looking For
Essential:
Proven experience in a subscription, DTC or growth-focused role.
Strong commercial acumen — comfortable with P&L, payback modelling and margin analysis.
A strong understanding of digital marketing channels (PPC, paid social, affiliates, CRM) — you don't need to run them, but you must be able to direct, challenge and hold them accountable.
Experience owning CRM strategy and working with CRM teams to deliver retention and lifecycle programmes — you set the brief and the goals, the team executes.
Data-driven mindset — able to turn insight into strategy and strategy into action.
Strong stakeholder management — comfortable leading cross-functional teams without direct line authority.
Entrepreneurial spirit — this is a build role, not a maintain role.
Desirable:
Experience in beauty, fragrance, fashion or lifestyle sectors.
Familiarity with subscription platform technology and microservice architecture.
Experience working with brand partners on data or co-marketing initiatives.
Knowledge of affiliate networks and closed user group (CUG) programmes.
Who You'll Work With
You will sit at the centre of the Scentaddict business, working directly with:
Digital Director: Your direct line — you feed strategy up and receive direction and support.
Digital marketing channel teams: PPC, paid social, affiliates and CRM.
Technology team.
Retail Team.